What's In Lipstick And How Is It Made?

Durability

Lipstains and other products that claim to be long-wearing contain emollients like shea butter, cocoa butter, and aloe vera. These lightweight ingredients are not only responsible for keeping the lips soft and moisturized but also form a water resistant layer on the surface of the lips. As the emollients evaporate, only the pigment of the product is left behind, making it easier for it to adhere to the lips.