African American female chemist during scientific research in a lab. Photo Credit: Envato @drazenphoto
Public perception of stevia is shaped by a combination of scientific research, marketing, and personal experiences. For many, stevia represents a healthier alternative to sugar, offering a way to enjoy sweetness without the associated health risks. However, skepticism remains, particularly regarding the processing methods used to extract steviol glycosides, the compounds responsible for stevia's sweetness. Some consumers are wary of highly processed products, preferring natural, whole-food options. This highlights the importance of transparency and education in building consumer trust. By understanding the public's perceptions of stevia, companies can better address concerns and promote informed decision-making among consumers.
